Heating Neck Massager
A pillow with a few tricks up its sleeve
Providing soothing comfort at home or during your travels
Project lead time from request to shipment: About 6 months, including 2 months production lead time.
Number of partners involved: 5 players to coordinate with
CE, Safety, REACH testing: Requirements met
Retail price target: €50
We wanted to upgrade our existing range of neck massagers. We were aiming to give it a fresh look and of course better functionalities, namely a heating function. This was tailor-made specifically to lessen environmental impact. For instance, we replaced disposable batteries with a rechargeable energy source.
We drove the project with a very clear roadmap where our product was tied to a price target.
How We Did It
Through our fabric factory, we sourced different options for review and costing. We settled for a 2 tone soft fabric made to specifications. Next, we studied heating components and figured options to fit within a pillow and of course our required power supply.
Currently, we have both massage and heating options and thanks to a smart controller, 3 levels of usage for each function. Our previous partnerships for the electronic component came through so our power banks are super safe and come at a reasonable price.
Final product testing
On such a complex project, testing the product for safety is extremely important. Our close partnership with a China-based German test lab helped us. We worked with their engineers as the product was being developed ensuring a high quality product. Technical adjustments were made to get all parts in sync.
We saved time and money and this process was absolutely pain-free for the customer.
A heat & massage pillow that works perfectly can be just the start you need to change retail direction. Have an old and tired looking product line? Not sure how to innovate?